Cheryl Obal & Associates

The culture you need to succeed in business

Don’t just see the sights – get to know the people.

CULTURE SMART! Saudi Arabia

The Essential Guide to Customs & Culture by Cheryl Obal

Culture Smart! Saudi Arabia will help you navigate the swirling waters of this important and fast-changing country. Social, cultural, and business life is demystified in concise chapters, while sections on the values, traditions, and attitudes that prevail will help you find your way through the new and unexpected situations that you are likely to encounter.

Why do truly global companies need cross-cultural training?

“The biggest problem companies face when working across borders is not marketing, sales, or generating leads. It’s lack of cross-cultural competence.”
Cheryl Obal
Founder, Cross-cultural Trainer & Consultant

Most companies fail to survive when working across borders because:

Cheryl Obal

Cross-Cultural Training

My expertise comes from several years of full immersion in:
Italy 
India 
Arab Gulf (Saudi Arabia, UAE, Qatar) 
South Korea 
United States 
Japan
Thailand
Pakistan
 
Additional 50 countries traveled to and worked short-term

Cultural Detective® – certified trainer
Lewis Model of Culture & Culture Active – certified trainer
Hofstede’s Dimensions
GlobeSmart®
Own strategies developed over 20 years of working in other countries

Utilize the most widely-used methodologies for intercultural training

Construct an effective training program

Conduct learner assessment

Engage trainees in interactive skill-building activities

Corporate Trainers
Learning & Development Professionals
Coaches
ESL teachers

Immersive keynote presentations going beyond information-sharing

Personal anecdotes and a unique blend of authentic insights

Available for online and offline engagements

Sharing my experiences of living and working abroad

A profound exploration of a selected culture

25 years of cross-cultural business communication

Online Pre-recorded Courses:

HOW TO BECOME A CROSS-CULTURAL TRAINER

Travel the world, teach people valuable skills, and enhance your career as a cross-cultural trainer.

UK INTERVIEW SUCCESS - INTERVIEW PREPARATION COURSE

Taught by Cheryl Obal and Bianca Praino from Praino Careers. Learn how to land your dream job in the UK.

Companies who have worked with us:

Testimonials

“I thoroughly enjoyed Cheryl Obal’s Cross-Cultural Train-the-Trainer course. Cheryl Obal integrated theory, business coaching and consulting strategies effectively into this insightful course. She exhibits an outstanding ability to connect with her trainees and comprehend their context-specific requirements. I would strongly recommend this course to anybody interested in honing their cross-cultural skills.”
Fizza Zaidi
Fizza Zaidi
Businessswoman
“Cheryl is highly educated, experienced in many different ways, very organized and a well-liked person. She has a lot of energy and enthusiasm, which brings her activities to life and can be quite creative and entertaining. Her passion in what she does is definitely noticeable by the results of her work. This is one person who would lift up a company's spirit and give value. Her wealth of global experience shows that she can adapt to any environment and still be the same professional and upbeat person.”
Deacon Pereto
Deacon Pereto
Entrepreneur
“It was my pleasure to be in such a wonderful class, given by a wonderful instructor. The subject in my opinion applies across the organization: new hires, even staff who’ve been here a long time for objective awareness. I’ve suggested this to my Director and Business Manager, to allow for such a presentation within our department.”
Marie Hazelwood
Executive Assistant

My Story

About the Founder

Cheryl Obal story

Cheryl Obal

Cheryl Obal, Director of Training and Consultation, has 20 years of experience as a culture and communication skills trainer, executive coach and consultant at multinational companies and institutions across the world. Cheryl holds an M.A. in International Relations from The University of Trieste, Italy. 

She is a certified trainer of the Lewis Model of Culture, Cultural Detective,® and GlobeSmart® methodologies for cross-cultural training and coaching. She is also certified as a TEFL – Teacher of English as a Foreign Language.

Cheryl was born, raised and educated in the USA (23 years); lived in Italy 18 years, India 3 years, Korea 2 years, Thailand 1 year, Japan ½ year, Saudi Arabia 4 years, and Qatar ½ year. She has visited 60 countries for work.

Mission:

My mission is to give companies and individuals the tools needed to thrive when working abroad. My passion is to promote mutual understanding among people from different cultures and backgrounds. Collaborating across borders has its challenges and I get it—I have been there!

Cross cultural training
Cheryl-training

Vision:

My vision is a world in which people celebrate cultural differences rather than criticize them. No culture is right or wrong, or better or worse—cultures are just different, and that’s what makes the world a beautiful place. With increased cross-cultural competence, people get along better, work more effectively, and maximize partnerships. This knowledge can change your world, and the world around you.

Cheryl Obal logo
The culture you need to succeed in business.

Contact Us

Company Registered in Borgo Berga, Vicenza, Italy, 36100.

Registration Number (Partita Iva) 04299640245. Operating Worldwide.

Do you want to learn more about working, living, or doing business in Saudi Arabia?