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Cheryl Obal & Associates

The culture you need to succeed in business

Why do truly global companies need cross-cultural training?

“The biggest problem companies face when working across borders is not marketing, sales, or generating leads. It’s lack of cross-cultural competence.”
Cheryl quote
Cheryl Obal
Founder, Cross-cultural Trainer & Consultant

Most companies fail to survive when working across borders because:

Cheryl Obal

Our Solutions

Communication Skills Training

Intercultural Communication for Global Entrepreneurship

Diversity & Inclusion in
the Workplace

Global Business Ethics

Cross-Cultural Training

Leadership & Personal Development

Women’s Empowerment
and Personal Excellence

Develop a Change Mindset

Develop Mental Focus

SCAMPER Method for
Creative Problem-Solving

Ace the Interview

Career Workshop: Your CV,
LinkedIn Profile, and Cover

Corporate Wellness and

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Online Resources

Download our Course Catalog for 2023

Upskill your staff to be truly global
Courses in:

Corporate e-learning program setup

We create digital course content for companies and institutions that can be customized with your company's branding and integrated into your company’s LMS with .scorm files and other formats.

For a full list of course topics, click here to download the Course Catalog 2023.

Bespoke courses also available!

e learning

Online pre-recorded courses:


Travel the world, teach people valuable skills, and enhance your career as a cross-cultural trainer.


UK Interview Preparation Course

Upcoming live online courses open to all:

Watch this space to find out about our next batch of live online courses!

Companies who have worked with us:


“I thoroughly enjoyed Cheryl Obal’s Cross-Cultural Train-the-Trainer course. Cheryl Obal integrated theory, business coaching and consulting strategies effectively into this insightful course. She exhibits an outstanding ability to connect with her trainees and comprehend their context-specific requirements. I would strongly recommend this course to anybody interested in honing their cross-cultural skills.”
Fizza Zaidi
Fizza Zaidi
“Cheryl is highly educated, experienced in many different ways, very organized and a well-liked person. She has a lot of energy and enthusiasm, which brings her activities to life and can be quite creative and entertaining. Her passion in what she does is definitely noticeable by the results of her work. This is one person who would lift up a company's spirit and give value. Her wealth of global experience shows that she can adapt to any environment and still be the same professional and upbeat person.”
Deacon Pereto
Deacon Pereto
“It was my pleasure to be in such a wonderful class, given by a wonderful instructor. The subject in my opinion applies across the organization: new hires, even staff who’ve been here a long time for objective awareness. I’ve suggested this to my Director and Business Manager, to allow for such a presentation within our department.”
Marie Hazelwood 1 1
Marie Hazelwood
Executive Assistant

My Story

About the Founder

Cheryl Obal story

Cheryl Obal

Cheryl Obal, Director of Training and Consultation, has 20 years of experience as a culture and communication skills trainer, executive coach and consultant at multinational companies and institutions across the world. Cheryl holds an M.A. in International Relations from The University of Trieste, Italy. 

She is a certified trainer of the Lewis Model of Culture, Cultural Detective,® and GlobeSmart® methodologies for cross-cultural training and coaching. She is also certified as a TEFL – Teacher of English as a Foreign Language.

Cheryl was born, raised and educated in the USA (23 years); lived in Italy 18 years, India 3 years, Korea 2 years, Thailand 1 year, Japan ½ year, Saudi Arabia 4 years, and Qatar ½ year. She has visited 60 countries for work.


My mission is to give companies and individuals the tools needed to thrive when working abroad. My passion is to promote mutual understanding among people from different cultures and backgrounds. Collaborating across borders has its challenges and I get it—I have been there!

Cross cultural training


My vision is a world in which people celebrate cultural differences rather than criticize them. No culture is right or wrong, or better or worse—cultures are just different, and that’s what makes the world a beautiful place. With increased cross-cultural competence, people get along better, work more effectively, and maximize partnerships. This knowledge can change your world, and the world around you.

Get in touch!
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The culture you need to succeed in business.

Contact Us

Company Registered in Borgo Berga, Vicenza, Italy, 36100.

Registration Number (Partita Iva) 04299640245. Operating Worldwide.

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